About Digital marketing
Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from convensional marketing in that it involves the use of channels and methods that authorize an company to analyze marketing effort and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales change ,what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic store, digital television and radio channels, etc
Why Digital Marketing Is Important
Digital media is so pervalent that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and subsists of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now reveal not just to what your company says about your brand, but what the media, friends, relatives, squint etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are pManage Customer Relationships Across All Channels
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most manageable to your message. To do that, you need a make view of customer linking and belief across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and expect constant coorelate customer practice that will move customers along in the buying cycle. The inwards your insight into customer behavior and preferences, the more likely you are to capture them in profitable interactions.
Challenges Facing Digital Marketers
- Growthof digital channels. Purchaser use multiple digital channels and a variety of devices that use different custom statement interfaces – and they interact with those devices in different ways and for different purposes.
- Augment competition. Digital channels are relatively cheap, compared with conventional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot firm to capture consumers’attention.
- Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decision.
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Three Keys to Digital Marketing Success
So, what does it take to do digital marketing right? Here are three keys to digital marketing success:
- Manage complex customer relationships across a variety of channels – both digital and traditional.
- Respond to and initiate dynamic customer interactions.
- Extract value from big data to make better decisions faster.
Nino Joseph Mihilli 